NETFLIX | La Casa de Papel

Written By Ryan Leonard

Microsite - Fan Activation Registration

Role: Lead Producer (client) | Production Partner: MediaMonks

We launched a recruitment microsite where we invited fans to enter for a chance to be chosen as the biggest fan. The microsite consisted of 14 multiple-choice show-related questions and one open answer asking why they should be selected as the Biggest Fan.

Based on the number of correct questions answered and the craft & uniqueness of the open answer selected fans were moved into phase II where one fan was able to become part of our campaign and received a custom OOH billboard in their city.

Ryan Leonard
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