NETFLIX | JIVA

Paid Social - Snapchat AR OOH Mural

Role: Lead Producer (client) | Production Partner: Headraft GmbH

JIVA is a vibrant, upbeat series from South Africa that celebrities the dance culture, its popularity, and how dance and music bring people together.  To celebrate the launch, we wanted to bring to life the livelihood of the dance scenes of the show through an engaging social media campaign. 

We partnered with Snapchat and a local artist to bring to life an Augmented Reality mural, in one of the main shopping centers in Durban.  Fans were able to scan the SnapCode next to the mural and bring it to life in a real-world environment.