DDB & Tribal | CarNext

Digital Toolkit - Paid social, display, eCommerce

Role: Producer | Production Partner: Havas Media Group

As part of their new brand identity rollout, CarNext engaged us to develop a Global Digital Toolkit consisting of various assets that could be used by dealerships to promote the brand promise and USPs, while keeping the identity and messaging consistent. 

The brand positioning was introduced by creating long-format and short-format videos that could be used as promotional assets on owned and paid channels.  We created 60-second, 30-second, and 15-second TV spots.

In addition to the long-format videos and cutdowns, we also created thirteen 6-second videos that highlighted each of the USPs promised by the brand. These short-form assets were able to live as social assets or in display banners that could be run in local markets.

As the lead Producer, I oversaw the development of the toolkit and the supported assets as well as rolling them out to the regional partners.