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      <image:title>Projects - NETFLIX | La Casa de Papel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - NETFLIX | La Casa de Papel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - DDB &amp;amp; Tribal | CarNext - As part of their new brand identity rollout, CarNext engaged us to develop a Global Digital Toolkit consisting of various assets that could be used by dealerships to promote the brand promise and USPs, while keeping the identity and messaging consistent.  The brand positioning was introduced by creating long-format and short-format videos that could be used as promotional assets on owned and paid channels.  We created 60-second, 30-second, and 15-second TV spots.</image:title>
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      <image:title>Projects - NETFLIX | La Casa de Papel - Sustaining Engagement - Explore View</image:title>
      <image:caption>Following the live stream fan event, we sustained engagement by publishing new content in a new Explore view. This view was designed with the intent of giving fans an opportunity to relive their favorite show moments and explore UGC and social content from fans.</image:caption>
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      <image:title>Projects - NETFLIX | La Casa de Papel - The website launched 24 hours before the La Casa de Papel: El Lago fan event by asking fans to submit a message of resistance to unlock exclusive content after the event.</image:title>
      <image:caption>Fans submitted messages of their favorite moments, characters, and connections to the show. Users could tag a location for their message to be pinned onto the globe and viewable by all site visitors.</image:caption>
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      <image:title>Projects - NETFLIX | La Casa de Papel - Website Launch - Messages View</image:title>
      <image:caption>All fan-submitted messages were vetted through a profanity filter and CMS moderation before being published live. We promoted the site through owned and paid channels across EMEA, LATAM, APAC, and UCAN and localized it in 11 languages*. *Spanish, English, Polish, Turkish, Italian, French, Arabic, German, Portuguese (BR &amp; PT)</image:caption>
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      <image:title>Projects - NETFLIX | JIVA</image:title>
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      <image:title>Projects - NETFLIX | JIVA - JIVA is a vibrant, upbeat series from South Africa that celebrities the dance culture, its popularity, and how dance and music bring people together.  To celebrate the launch, we wanted to bring to life the livelihood of the dance scenes of the show through an engaging social media campaign.</image:title>
      <image:caption>We partnered with Snapchat and a local artist to bring to life an Augmented Reality mural, in one of the main shopping centers in Durban.  Fans were able to scan the SnapCode next to the mural and bring it to life in a real-world environment.</image:caption>
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      <image:title>Projects - NETFLIX &amp;amp; UNESCO | Short Film Competition - Role: Lead Producer (client) | Production Partner: MediaMonks. | Site: Netflix &amp; UNESCO</image:title>
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      <image:title>Projects - NETFLIX | Bridgerton - Make it stand out</image:title>
      <image:caption>Role: Lead Producer (client) | Production Partner: Publicis, Italy</image:caption>
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      <image:title>Projects - NETFLIX | Bridgerton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Ogilvy Paris | IBM Rolland Garros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Ogilvy Paris | IBM Rolland Garros</image:title>
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      <image:title>Projects - Ogilvy Paris | IBM Rolland Garros</image:title>
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      <image:title>Projects - Ogilvy Paris | IBM Rolland Garros</image:title>
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      <image:title>Projects - NIKE | Vapormax Vault</image:title>
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      <image:title>Projects - NIKE | Vapormax Vault</image:title>
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      <image:title>Projects - NIKE | Vapormax Vault</image:title>
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    <lastmod>2022-12-15</lastmod>
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